Started questioning why after hitting RETURN while in lists I have to hit TAB to get indented properly. Kind of a dead giveaway that I should be return-and-indenting! Looked at org-return to find that it has an argument about indenting and then saw that org-return-indent passes it for you. With that in mind, RETURN is bound to that now.
You probably want org-return-indent bound to return. It saves a lot of actions.