My goal is to create a logo. It doesn’t have to be a Paul Rand quality logo. Instead, I just gotta like it. Adobe Illustrator (AI) is a fine tool for the job.
AI is flexible. Working in it feels more to me like programming than illustration. Don’t get me wrong though, it is a tool for designers, and, I am not. Although every Adobe Creative Cloud (CC) application includes at least one built in JavaScript interpreter, I am not talking about programming here. Instead the similarities between programming and illustrating are that
- You are working in your cognitive space with the computer as the meta-medium
- Creativity ebbs and flows, it is critical
- So too having a plan is critical
My plan follows.