The collaboration features look really nice.
If you need to convert files from one markup format into another, pandoc is your swiss-army knife. Need to generate a man page from a markdown file? No problem. LaTeX to Docbook? Sure. HTML to MediaWiki? Yes, that too. Pandoc can read markdown and (subsets of) reStructuredText, textile, HTML, and LaTeX, and it can write plain text, markdown, reStructuredText, HTML, LaTeX, ConTeXt, PDF, RTF, DocBook XML, OpenDocument XML, ODT, GNU Texinfo, MediaWiki markup, textile, groff man pages, Emacs org-mode, EPUB ebooks, and S5 and Slidy HTML slide shows. PDF output (via LaTeX) is also supported with the included markdown2pdf wrapper script.
Pandoc understands a number of useful markdown syntax extensions, including document metadata (title, author, date); footnotes; tables; definition lists; superscript and subscript; strikeout; enhanced ordered lists (start number and numbering style are significant); delimited code blocks; markdown inside HTML blocks; and TeX math. Other options include “smart” punctuation, syntax highlighting, automatically generated tables of contents, and automatically generated citations (using citeproc-hs). If strict markdown compatibility is desired, all of these extensions can be turned off with a command-line flag.